Creating Your First Campaign

For Brands

Use the campaign creation wizard to publish your first campaign. The wizard guides you through every required field in a step-by-step flow.

Steps

  1. Campaign basics — enter a campaign title, select the social media platform, and choose the content type (post, reel, story, video, etc.).
  2. Budget — choose between a fixed rate per influencer or a negotiable rate range. Enter the amount and the number of influencer spots you want to fill.
  3. Requirements — set minimum follower count, minimum engagement rate, preferred niche, and any location requirements.
  4. Brief — write a detailed campaign brief describing the content you need, the key messages, any mandatory mentions or hashtags, and any content restrictions.
  5. Deadline — set the application deadline (the date by which influencers must apply) and optionally a post release date or window.
  6. Review and publish — review all details and click Publish. If campaign review is enabled on this platform, your campaign enters the Pending Review status; otherwise it goes Active immediately.

You must have a sufficient wallet balance to cover the escrow required before your campaign can accept applications. The required escrow amount is calculated as: rate per influencer × total spots.

Still have questions?

Have questions about hiring creators, joining as an influencer, or platform safety? Our support team is here to assist.