Campaigns
Creating, managing, and understanding influencer marketing campaigns.
- What is a Campaign? General A campaign is a request created by a brand describing a content creation opportunity. It defines exactly what content is needed, on which platform, for what budget, and how many influencers the brand wants to work with. Key campaign fields Platform — the social media platform the content must be published on (Instagram, TikTok, YouTube, […]
- Creating Your First Campaign Brands Use the campaign creation wizard to publish your first campaign. The wizard guides you through every required field in a step-by-step flow. Steps Campaign basics — enter a campaign title, select the social media platform, and choose the content type (post, reel, story, video, etc.). Budget — choose between a fixed rate per influencer or […]
- Campaign Statuses Explained Brands Every campaign has a status that reflects its current state. Understanding these statuses helps you track your campaigns and take the right actions at the right time. Draft — the campaign has been saved but not yet submitted. Only you can see it. Continue editing and submit when ready. Pending Review — submitted and awaiting […]
- Setting Your Campaign Budget Brands When creating a campaign, you choose one of two budget models: Fixed Rate You set a single rate per influencer that every accepted influencer will be paid. For example: $150 per influencer, 10 spots = $1,500 total escrow required. All influencers earn the same amount. Negotiable Rate You set a minimum and maximum rate range. […]
- Campaign Review and Approval Brands Depending on the platform’s configuration, new campaigns may need to pass an admin review before going live. This helps maintain quality standards and compliance across all campaigns on the platform. What happens during review After you publish a campaign, its status changes to Pending Review. The admin team checks for compliance with the platform’s content […]
- Using the AI Writing Assistant General The AI Writing Assistant helps you craft professional campaign titles, comprehensive campaign briefs, and compelling profile descriptions in seconds. Generating Campaign Titles and Briefs When creating or editing a campaign, click the Write with AI button next to the Campaign Title or Description fields to open the assistant modal. Enter a short description of your […]
- Editing and Pausing a Campaign Brands You can edit or pause your campaign at any time from your My Campaigns page. Editing Click the Edit button on the campaign detail page. Most fields can be edited while the campaign is active, including the brief, content requirements, and deadline. Note that changing the rate on an active fixed-rate campaign does not retroactively […]
- Setting a Post Release Date Brands When creating a campaign, you can optionally specify when influencers should publish their content. This is the Post Release Date setting. Options Post Upon Approval (default) — influencers publish as soon as their deliverable is approved. No coordinated timing. Specific Release Date — all influencers publish on the same date. Useful for product launches or […]
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