Understanding Escrow

For Brands

Escrow is a central concept on this platform. When you accept an influencer’s application or an invitation is confirmed, the agreed payment amount is moved from your available wallet balance into escrow.

Why escrow exists

Escrow protects both parties:

  • For influencers — they can see the funds are locked and guaranteed before they start creating content. They are not working on a promise.
  • For brands — the funds are only released when the deliverable is verified and you are satisfied. You retain control of releasing payment.

When escrowed funds are released

  • You click Release Payment after reviewing the deliverable.
  • Auto-release triggers after the review window expires.

When escrowed funds are returned to your wallet

  • An invitation expires or is declined by the influencer.
  • A dispute is resolved in your favour.
  • A project is cancelled by mutual consent.

Still have questions?

Have questions about hiring creators, joining as an influencer, or platform safety? Our support team is here to assist.