A direct invitation is a personalised offer that a brand sends to a specific influencer for a specific campaign. Unlike public applications — where influencers browse and apply on their own — an invitation is proactive: the brand reaches out to the influencer directly.
Why invitations exist
Brands often have specific influencers in mind whose audience, aesthetic, or niche is a strong fit for a campaign. Rather than waiting for those influencers to find and apply to the campaign, the brand can send a direct invitation with the rate, campaign details, and a personal message.
How invitations differ from applications
- Invitations are initiated by the brand; applications are initiated by the influencer.
- Invitations include an expiry date — the influencer must respond within the specified window.
- An accepted invitation creates a project and locks escrow, exactly like an accepted application.