Midnight Overnight Repair Serum — 2-Week Transformation Active

Instagram
Created 4 weeks ago

Campaign Overview

Midnight Serum is our overnight repair formula launching in Q2. We want beauty creators to showcase their before-and-after skin transformation after 2 weeks of nightly application.

Key Benefits:

  • Accelerates overnight skin cell renewal cycle
  • Reduces fine lines and texture overnight
  • Triple hyaluronic acid deep hydration complex
  • Dermatologist-tested for sensitive skin types
  • Zero synthetic fragrances or harsh parabens

Target Audience:

Skincare enthusiasts aged 22–40 seeking effective anti-aging, hydration, and nighttime barrier restoration routines.

Tone & Voice Guidelines:

Visually polished and educational. Demonstrate nighttime application before bed and film honest morning check-ins showing skin clarity.

Categories: Beauty

Requirements

  • Minimum 10,000 followers on Instagram
  • Minimum 2.5% engagement rate
  • Content creator in: Beauty

Campaign Deliverables

All content must be submitted within 14 days of project acceptance for review.

TYPE
QUANTITY
PLATFORM
POSTING SCHEDULE
Instagram Reel
1 instagram reel
Instagram
Upon Approval
Instagram Story
2 instagram storys
Instagram
Upon Approval

Campaign Tags

Required Hashtags

#midnightserum #luminarybeauty

Required Mentions

@luminarybeauty

Apply to Campaign

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