When creating a campaign, you can optionally specify when influencers should publish their content. This is the Post Release Date setting.
Options
- Post Upon Approval (default) — influencers publish as soon as their deliverable is approved. No coordinated timing.
- Specific Release Date — all influencers publish on the same date. Useful for product launches or coordinated marketing moments.
- Release Window — influencers publish within a defined date range.
Coordinated posting advisory
When a large number of influencers all publish identical-looking content on the same day, social media platforms may flag it as coordinated inauthentic behaviour and suppress the posts. The platform will show you an advisory if your campaign configuration exceeds the recommended threshold. Consider using a release window instead of a fixed date for large campaigns.