A campaign is a request created by a brand describing a content creation opportunity. It defines exactly what content is needed, on which platform, for what budget, and how many influencers the brand wants to work with.
Key campaign fields
- Platform — the social media platform the content must be published on (Instagram, TikTok, YouTube, etc.).
- Content type — the format required (post, story, reel, video, etc.).
- Rate — either a fixed budget per influencer, or a negotiable rate range.
- Total spots — how many influencers the brand wants to recruit for this campaign.
- Application deadline — the date after which no new applications are accepted.
- Audience requirements — minimum following, engagement rate, location, and niche.
Influencers can browse active campaigns on the Browse Campaigns page and filter by platform, niche, rate, and location to find opportunities that match their profile.