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📋 Content Usage Rights You Receive

When an influencer accepts your campaign and creates content, they grant you a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, distribute, display, and modify the content for your business purposes.

What you can do:

• Use content on your social media accounts
• Feature content in paid advertising campaigns
• Display content on your website and e-commerce stores
• Include content in email marketing and newsletters
• Create compilations and derivative works

✅ Your Obligations as a Brand

Attribution Requirements:

• You MUST provide appropriate credit to the creator when using their content
• Tag the influencer's account on social media posts
• Include credit lines on websites and print materials
• Maintain visible watermarks or signatures if present

Content Creation Standards:

• Campaign briefs must be truthful and accurate
• You may NOT request false, misleading, or deceptive claims
• All content must comply with FTC disclosure guidelines and platform policies
• You may NOT request content that violates platform terms of service

You may NOT:

• Claim authorship or ownership of the content
• Use content in ways that defame or harm the creator
• Sublicense or sell the content to third parties
• Alter content in ways that distort the creator's original message

Note: Influencers retain copyright ownership. The license is perpetual but may be revoked if you breach these terms.